Can WWE's NXT Body Slam the Company's New Rival?
World Wrestling Entertainment (NYSE: WWE) has made a deal to bring its NXT brand to Comcast's (NASDAQ: CMCSA) USA Network from 8-10 p.m. starting Sept. 18. The move gives the company another show on a major cable station airing at the same time as upstart All Elite Wrestling's (AEW) as-yet-unnamed show on the TNT network.
It's a defensive move by WWE that acknowledges that the company would rather slow AEW's momentum. It's also a plan that could backfire and make the No. 1 pro wrestling (or "sports entertainment", as WWE would describe itself) company look weak, which may hurt its overall business.
WWE plans to add another night of television to its lineup. Image source: WWE.
Source Fool.com
