Can a Partnership With DreamWorks Return Mattel to Relevance?
Mattel (NASDAQ: MAT) has long held reign as the premier American toymaker, but it has lost prestige in recent years as some of its brands have gone a bit stale and it lost a big contract to produce toys under the Disney (NYSE: DIS) Princess license. Under the leadership of CEO Ynon Kreiz since April 2018, the company has been working to regain its cachet and has been making steady, incremental changes that are steering it back toward positive growth.
Some of the recent developments for Mattel are an increase in revenue and profitability, a move toward video production, and last week's announced contract with DreamWorks, a division of Comcast's (NASDAQ: CMCSA) Universal Pictures, to produce toys under license for the Netflix animated hit Spirit Riding Free.
Let's take a closer look at what these changes might mean for the company and its investors.
Source Fool.com
