Chipotle and Shopify Join Forces to Power a Virtual Farmers Market
Chipotle Mexican Grill (NYSE: CMG) announced today that farmers in its supply chain could launch improved versions of their e-commerce sites with the help of Shopify (NYSE: SHOP). With the development or improvement of individualized online marketplaces, suppliers can sell meat, dairy and grain products, and other items directly to consumers across the U.S.
The fast-casual restaurateur said it is assisting in the development of each supplier's website by covering hosting fees on Shopify for two years, and by supporting the design and development of the direct-to-consumer storefronts, according to a press release.
The suppliers participating in Chipotle's virtual farmers market. Image source: Chipotle.
Source Fool.com
