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Chipotle’s Biggest Problem Isn’t What You Think It Is


Chipotle’s Biggest Problem Isn’t What You Think It Is

What would you say Chipotle Mexican Grill's (NYSE: CMG) biggest problem is?

Most people would probably answer that it's the burrito maker's unfortunate string of food-safety incidents that have cropped up intermittently over the past two years. Others might say it has to do with the rising price of avocados, which cuts into Chipotle's margins. I've even heard it argued that this was a factor in the chain's decision to roll out queso dip.

Yet, I would argue that Chipotle's biggest problem right now is neither of this. I would argue that its biggest problem has instead to do with two especially potent behavioral biases: recency bias and confirmation bias.

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Source: Fool.com

Chipotle Mexican Grill Inc. Stock

€52.76
0.230%
The Chipotle Mexican Grill Inc. stock is trending slightly upwards today, with an increase of €0.12 (0.230%) compared to yesterday's price.
With 76 Buy predictions and 1 Sell predictions Chipotle Mexican Grill Inc. is one of the favorites of our community.
Based on the current price of 52.76 € the target price of 2370 € shows a potential of 4392.04% for Chipotle Mexican Grill Inc. which would more than double the current price.
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