Christmas Is Coming and Many Americans Aren't Ready
It's beginning to look a lot like Christmas and a lot of people don't have all their gifts under the tree. More than half of adults in the United States expected to have completed their shopping by Dec. 20, but many will still be looking for gifts on Christmas Eve and 5% will not be done in time for Christmas Day, according to a new survey from the National Retail Federation (NRF) and Prosper Insights & Analytics.
The survey found that 53% of consumers -- about 126 million people -- plan to shop this weekend on "Super Saturday," the last Saturday before Christmas. That number clearly includes some shoppers not looking for Christmas gifts because it's higher than the 45% of shoppers who said they planned to have Christmas shopping unfinished after Dec. 20.
"Even though many consumers got a head start with holiday shopping early in the season, millions more are leaving their gift buying to the last minute and beyond," NRF CEO Matthew Shay said in a press release. "Stores will be packed the next few days as consumers rush to complete their shopping, and anybody ordering online at this point should probably choose in-store pickup as their delivery option."
Source: Fool.com
