Cinemark Joins AMC in Pursuing Shortened Movie Window
AMC Entertainment (NYSE: AMC) devised an innovative recovery plan for its industry by agreeing to dramatically narrow a movie's window of exclusivity from 75 days to 17 days in exchange for a cut of the revenue generated from the film shifting to streaming.
Although the decision was panned by rivals because it cuts into the profits made from the long tail of a film's run at the theater, Cinemark Holdings (NYSE: CNK) is now accepting it as a valid means of survival, though it's more on a movie-by-movie basis than the pact AMC signed with Universal Pictures.
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Source Fool.com
