Coca-Cola Declares War on National Beverage's La Croix
Coca-Cola (NYSE: KO) recently unveiled AHA, a new line of flavored sparkling water drinks, in the beverage giant's first major brand launch in over a decade. It's launching with six fruit blends: Apple and Ginger; Blueberry and Pomegranate; Lime and Watermelon; Orange and Grapefruit; Peach and Honey; and Strawberry and Cucumber.
It's also launching two "jolted" mixes -- Citrus and Green Tea, and Black Cherry and Coffee -- which each contain 30 mg of caffeine. The AHA brand will replace Coca-Cola's Dasani-branded sparkling waters, which never gained much traction against other major brands, when it launches next March.
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Source Fool.com
