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Coca-Cola Stock Continues to Underperform the Market. Should You Buy It Anyway?

TheMotleyFool

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Coca-Cola Stock Continues to Underperform the Market. Should You Buy It Anyway?: https://g.foolcdn.com/editorial/images/753833/group-of-people-drinking-cola-together.jpg

Coca-Cola (NYSE: KO) might be Warren Buffett's favorite stock, its brand is unbeatable, and it's the largest beverage company by sales. So it might be surprising that over the past year, five years, and 10 years, Coca-Cola stock has underperformed the broader market, even with its dividend.

In 2023, the S&P 500 has gained 14%, while Coca-Cola stock has lost 11%. Are Coke's growth days long gone? Why should you consider owning Coca-Cola stock? Let's take a look.