Coca-Cola Wants to Sell "Soda as a Service"
Coca-Cola (NYSE: KO) recently hopped aboard the subscription bandwagon with its "Insiders Club" service, which delivers a monthly box of drinks and products to subscribers. The service costs $10 a month or $50 for six months, and curates a mix of products that are picked at the company's "sole discretion."
Coca-Cola offered the pilot program to 1,000 members, and the initial slots filled up within just three hours, with those not lucky enough to get a spot joining a waiting list. Coca-Cola says that its Insider Club members will get the first taste of about 20 new drinks which it plans to release next year. It's unclear if Coca-Cola will launch the program nationwide, but the initial response highlights a promising new growth market for the beverage giant.
Image source: Coca-Cola.
Source Fool.com
