Colorado Cannabis Companies Adopt Highways to Get Around Advertising Restrictions
There are currently 51 cannabis companies adopting Colorado highways as a way to advertise and get the public to see their logos on signs along the road, according to the Oregonian. Data from the Adopt a Highway Maintenance Corporation shows that cannabis companies are behind 66% of the sponsored roads in the state.
The driving reason for companies to go this route is that cannabis advertising is heavily restricted in Colorado and this offers companies a loophole. One of the challenges for Colorado cannabis companies is that in order to advertise on print, TV, or radio, they have to prove their audience is made up mainly of adults aged 21 or older.
Although these road signs aren't technically advertisements as companies can't display messages on them, the signs do show the name and logo of the company sponsoring the highway -- and are often near exits where their stores are located.
Source Fool.com
