Comcast Customer Data: Bundling is Dying, and That's Not All Bad
The concept is simple enough. Customers of one Comcast (NASDAQ: CMCSA) service are the company's top prospects for another Comcast service.
The organization can even afford to offer price breaks to customers of multiple offerings since one of the telco industry's major expenses is bringing a consumer into an ecosystem. Once there, they can be further monetized in more cost-effective ways. The idea eventually turned into the "triple play" offered by several phone, cable TV, and internet providers. Users of such services enjoy deep discounts when all three are purchased from the same company.
At least for Comcast though, customers are less and less interested in paying for multiple services, creating a retention challenge. But the company has been willing to become a disruptor -- even disrupting itself -- in a market environment that's becoming decidedly a la carte.
Source Fool.com
