Comcast Might Make Its Peacock Streaming Service Free for Everyone
Comcast (NASDAQ: CMCSA) plans to launch its streaming video service, Peacock, in April next year, and it could make an offer none of its competitors in the increasingly crowded streaming market can. The company is reportedly considering offering a free, ad-supported version of the service to anyone. Management is already planning an ad-supported version of the app for the company's cable subscribers, and it'll have a paid version for those that don't want ads.
Offering an ad-supported version of Peacock to everyone could help Comcast's service stand up to the competition that's touting free first-year signups on service for some subscribers. Apple is giving all new device purchasers a free year of Apple TV+. Disney (NYSE: DIS) partnered with Verizon to offer a free year of Disney+ to some of its subscribers. AT&T (NYSE: T) says at least 10 million HBO subscribers will get HBO Max at no additional charge.
Offering a free, ad-supported version of Peacock will enable the company to scale its viewership faster and offer an on-ramp to the paid subscription service.
Source Fool.com
