Comcast's Universal Orlando Steals a Page Out Disney's Playbook
If you enjoy rubbing elbows with actors in superhero costumes between forkfuls of shrimp scampi and have $50 burning a hole in your pocket, then Comcast's (NASDAQ: CMCSA) Universal Orlando has a deal for you. The fast-growing theme-park resort is rolling out a character buffet this week, something that larger rival Disney (NYSE: DIS) has been successfully doing for decades.
This won't be Comcast's first foray into character meals. They're a staple at Universal Orlando's resort hotels, and there's already a The Grinch-themed breakfast available at its Islands of Adventure theme park. However, this is a brazen move because of the stiff price point -- $49.99 for anyone older than 10, and half that rate for anyone younger -- and because the characters that will be parading around the tables are part of Disney's Marvel empire. You don't need to have Peter Parker's Spidey sense to know that this won't sit well with the House of Mouse.
Image source: Universal Orlando.
Source: Fool.com
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