Comscore Reports a Zero-Dollar Weekend at the American Box Office
The American box office saw a zero-dollar tally for the weekend ending on March 20. All of the major studios have said that it doesn't make sense to report ticket sales to data-reporting specialist Comscore while most of the theaters are closed, resulting in Comscore withholding its silver screen analysis for the week. This is the first time in 26 years the box office report has come up blank.
Walt Disney (NYSE: DIS) was the first major studio to withdraw its ticket-sales data amid the COVID-19 crisis.
"Given the current large number of theater shutdowns around the globe, Disney will suspend global weekend reporting for the time being," the company wrote in emails to several media outlets last Thursday. "Wishing you and your families the best during these testing times and please be safe."
Source Fool.com
