Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity
Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of last year's third quarter, 76% of the U.S. broadband customers it surveyed indicated it "would be difficult" to lose access to their broadband service. The research outfit suspects the figure has grown further in the meantime in the wake of the coronavirus outbreak that's stranded millions of people at home.
This is clearly great news for cable names like Comcast (NASDAQ: CMCSA) and Charter Communications (NASDAQ: CHTR), which also dominate the nation's broadband market. Cable TV providers serve about two-thirds of the country's high-speed internet customers, and Comcast and Charter collectively account for the vast majority of those connections.
However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a streaming video service from their internet service provider, and only another fifth of those broadband users know whether their internet service provider even offers a streaming option.
Source Fool.com
