Cord-Cutting Will Accelerate in 2021
The year 2020 saw a deluge of pay-TV subscribers sever ties with their providers amid the coronavirus pandemic. Around 6 million households cut the cord last year, according to an estimate from eMarketer. Without initiatives to keep households connected and a return to life outside the home and off the couch, cord-cutting will accelerate in 2021.
Image source: Getty Images.
Over one-quarter of U.S. TV households are planning to cut the cord in 2021, according to separate surveys from Civic Science and The Trade Desk. While Civic Science's data show a downward trend in consumers intending to cut the cord, The Trade Desk's surveys show a stark increase. Just 11% of pay-TV households were planning to ditch pay-TV back in April as the pandemic was taking hold in the U.S.
Source Fool.com
