Coronavirus Concerns Are Driving Video Game Engagement to Record Levels
The novel coronavirus officially known as SARS-CoV-2 has pressured businesses and elevated global economic uncertainty, but some entertainment offerings are proving resilient as people opt to stay indoors. Valve's Steam digital video game distribution platform has posted a record number of concurrent active users in the wake of the pandemic, and there are signs that some new game releases are seeing increased engagement as a result virus-related consumer-behavior shifts.
Activision Blizzard's (NASDAQ: ATVI) Call of Duty: Warzone was released as a free download on March 10 and recorded six million downloads in its first day of availability. The title's download count dumped to 15 million after three days on the market, surpassing the previous download record set by Electronic Arts' (NASDAQ: EA) Apex Legends and setting a new record for fastest video game download growth on console and PC platforms.
Image source: Activision Blizzard.
Source Fool.com
