Could This Be the Perfect Time for Costco to Raise Membership Prices?
Since the pandemic's start, Costco (NASDAQ: COST) has experienced an increase in new customers and spending. The company was deemed an essential retailer and allowed to stay open while many other businesses had to shut down.
Moreover, the nature of the business as a big-box retailer was ready-made for how consumers changed their behavior during the pandemic, making fewer trips to the store and buying more on each trip. Still, Costco is not like other stores; you need to pay an annual membership fee for the privilege of shopping at a Costco warehouse.
Given that its customer value proposition has never been higher, this could be the opportune time for Costco to raise those membership fees.
Source Fool.com
