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Could This Major Development Be a Game Changer for Altria Stock?

TheMotleyFool

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Could This Major Development Be a Game Changer for Altria Stock?: https://g.foolcdn.com/editorial/images/706674/electronic-cigarette-e-cig-woman-smoking-vaping-vapor-smoke-getty.jpg

Maybe the third time will be the charm for Altria Group (NYSE: MO), which is taking the field again in electronic cigarettes after entering into a joint venture with Japan Tobacco (OTC: JAPAF) to co-market new reduced-risk products.

After its ownership stake in Juul Labs went up in smoke and its partnership with Philip Morris International (NYSE: PM) was blocked by patent violations, this new deal could represent Altria's best shot at becoming a player again in the space. But you're going to have to hold your breath for a while, because the earliest a new reduced-risk product will hit the market is 2024.

Image source: Getty Images.

Source Fool.com

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