Crypto Is the Most-Held Asset Among Gen Z and Millennial Investors: Here's What They Should Buy Next
In October 2022, the Motley Fool surveyed 1,200 Gen Z and millennial investors to see what they were holding in their portfolios. The results were somewhat surprising. It turns out cryptocurrencies -- not stocks -- were the most-held assets among this age cohort. And younger investors showed a clear preference for holding individual stocks rather than mutual funds or exchange-traded funds (ETFs).
Within the crypto asset class, the focus seemed to be on high-risk, high-growth investments that could build wealth quickly. This typically means meme coins, bargain-priced cryptos trading for less than $1 that have the potential to skyrocket in value overnight, and momentum cryptos getting a lot of attention from social media influencers. While all of these can be a fun way to get exposure to crypto, there are likely better options for maximizing future wealth.
The starting point for any crypto portfolio should be Bitcoin (CRYPTO: BTC). Bitcoin now accounts for 52% of the entire value of the crypto market, so as a general rule of thumb, Bitcoin should account for at least half of any crypto portfolio. Bitcoin has a long track record (at least, by crypto standards) of creating value for investors, and can be viewed as one of the few "buy and hold" cryptos.
Source Fool.com