Did Lululemon Just Show Gap and Dick's Sporting Goods a Way Forward?
lululemon athletica's (NASDAQ: LULU) acquisition of MIRROR is a really smart move, as it extends its brand in a natural way that helps it move far beyond just clothes it sells in stores.
Yet the purchase also shines a light on a path that similarly-situated retailers looking for a growth catalyst could follow. Both Gap (NYSE: GPS), which owns the popular athleisure brand Athleta, and Dick's Sporting Goods (NYSE: DKS), whose private label Calia brand has gained some traction, might want to take notice.
Image source: MIRROR.
Source Fool.com
