Digital Publishers Prepare to Ditch Google's AMP Service
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Not everyone wants to turn this AMP up to 11.
Several major digital media publications are taking steps to disentangle their online search presence from Google's Accelerated Mobile Pages (AMP) framework, which was designed to optimize content for mobile reading and reduce load times, claiming it generates less ad revenue than a regular web page. Presumably, they're also Googling "how to take content off of AMP" in the process.
Source Fool.com
