Disney+ Downloads Surge 68% After 'Mulan' Release
Walt Disney (NYSE: DIS) scored a victory over Labor Day weekend with a large jump in app downloads. According to Bloomberg, preliminary data from mobile app analytics company Sensor Tower showed a 68% increase in the number of Disney+ downloads this past weekend as compared to the weekend before, for a total of 890,000.
This coincided with the straight-to-streaming release of the live-action film Mulan, which was originally scheduled for theatrical release in July. After the pandemic forced it to scrap those plans, Disney decided to release the film, based on the 1998 animated version, to Disney+ for an additional $29.99 on top of the $7 monthly fee subscribers pay. The entertainment powerhouse is releasing the film in theaters in certain global regions where Disney+ is not available and theaters are open.
Image source: Getty Images.
Source Fool.com
