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Disney Stock: Buy, Sell, or Hold?


Disney (NYSE: DIS) stock isn't looking very magical at the moment. While the market as a whole rallied in the first half, the entertainment company missed out on the excitement. The stock rose less than 3% in the first six months of the year. This is even after longtime Chief Executive Officer Bob Iger returned and launched a plan to boost growth.

Over Iger's previous tenure, the company's earnings climbed, and the stock price soared. It's possible this could happen again -- if Iger's strategy works. He has until the end of next year to see it through. Meanwhile, should you buy, sell, or hold Disney stock? Let's find out.

First, a quick summary of Disney's recent past. The company put everything into growing its streaming services over the past few years. That resulted in strong growth in subscribers, but it came at a cost. The direct-to-consumer business -- which includes streaming -- posted increasing losses. By the end of last year, the operating loss had reached $4 billion from $1.6 billion a year earlier.

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Source Fool.com

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