Disney World Turns Upside-Down Today
Annual passes are returning to Walt Disney's (NYSE: DIS) most popular theme park resort on Wednesday, and it's a bigger deal than you probably think. Disney World's new year-round tiered admissions media come with hokey if not confusing branding and equally perplexing price points.
The new annuals are stripped of many features that used to be included in the previous theme park smorgasbord passes, and that obviously is a sticking point for regulars. However, the new passes -- that most diehard Disney World buffs are loathing right now -- are about to flip the script in a way that will makes shareholders rich, annual passholders relevant, and the overall experience more palatable to the resort's most lucrative visitors.
Did you come to this article expecting to be told everything that you didn't want to hear? If so, grab a seat. You've come to the right place.
Source Fool.com
