Disneyland Finally Lets Its Genie Out of the Bottle
If you think Disneyland is a money machine now, come back tomorrow. Walt Disney's (NYSE: DIS) original theme park resort will roll out the Genie, Genie+, and Lightning Lane+ offerings that made their debut in Florida two months ago.
The new in-app platform will allow guests to pay up for access to expedited queues and other experience enhancers. The critics have been and will continue to be vocal about the new premium add-ons, but it's a shrewd move to generate incremental revenue. It's essential these days with so many rising input costs at the House of Mouse.
Disneyland knows what it's doing. After surprising the market with back-to-back quarters of profitability, the media giant's theme parks segment ready to raise the bar in the monetization.
Source Fool.com
