Disney’s Coco Is a Bigger Hit than You May Think

For the second week in a row, The Walt Disney Company's (NYSE: DIS) Coco won the weekend box office. In the U.S. and Canada, Coco topped Warner Bros' (a division of Time Warner) Justice League by hauling in $26.1 million versus $16.6 million. Through its second week, the film has topped $280 million in global box office on the back of positive reviews (the movie has an enviable 97% rating on Rotten Tomatoes).

For most studios, a near $300 million haul in the first two weeks would be reason to celebrate. However, Disney is not most studios. In fact, Coco barely ranks in the top 100 box office hits (non-inflation adjusted) for Buena Vista. As such, it's easy to overlook the movie's success with the next installment of the Star Wars trilogy releasing later this month. Here's why that's wrong.

Image Source: Getty Images.

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Source: Fool.com