Disney's Original Theme Park Is Now Ready to Bounce Back
Disney's (NYSE: DIS) new bar-raising attraction opened at Disneyland this morning. Star Wars: Rise of the Resistance is going to be a game-changer, and it couldn't come at a better time for the media giant's original California theme park. Investors have been rattled with back-to-back quarters of attendance declines, and while there's a method to the badness -- higher ticket prices and tighter restrictions on annual passes are keeping locals away -- the new Star Wars-themed ride could be just the ticket to zap the bearish narrative to a galaxy far, far away.
We know that Rise of the Resistance will be a hit. The roughly 15-minute experience has been a mind-bending winner since it was introduced in Florida six weeks ago. With Disneyland needing to turn its problematic trend of negative year-over-year growth when it comes to turning clicks around, this has all the makings of being the right ride at the right time.
Image source: Disney.
Source Fool.com
