Disney's Streaming Bundle Isn't as Popular as Expected
When Disney (NYSE: DIS) first announced it would bundle Disney+, Hulu, and ESPN+, about 30% of consumers said they were interested in subscribing, according to a survey from CivicScience. But around six months after launching, just 7% of consumers actually followed through and subscribed.
Interestingly, there seems to be a disconnect somewhere. Forty percent of Hulu subscribers also subscribe to Disney+, but just 14% of those same respondents say they're subscribed to ESPN+ as well. That's odd because a lot more Hulu subscribers surveyed could also be getting ESPN+ for almost no extra cost.
Disney isn't just offering a discounted bundle out of the kindness of its hearts. The company wants consumers to subscribe to the bundle because it'll improve its advertising business. Underutilization of the bundle is a problem Disney should be working to solve.
Source Fool.com
