Does Black Friday Even Matter Anymore?
Black Friday has stopped being a major event.
It used to mark the start of the holiday shopping season and a day where people would line up at stores to get one-time deals. That still happens in a much smaller way, but the overall importance of Black Friday has become diluted.
Traditionally, the Friday after Thanksgiving has been known as the day retailers move from a loss (being in the red) to a profit (in the black) for the year. That was always more anecdotal than hard truth, and in the modern holiday shopping season, Black Friday has become a broad term referring to deals more so than the specific day.
Source Fool.com