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Does Netflix Have a Pricing Problem?

TheMotleyFool

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Netflix (NASDAQ: NFLX) has been the most popular streaming video on demand (SVOD) service since its launch in 2007. As the elder statesman of the streaming space, it has set many of the norms for the industry. For a while, that included pricing.

But Netflix has periodically hiked its subscription fees over the years, and not all of its competitors have followed suit. Now, new rivals are poised to enter SVOD at lower price points, even as investors process last quarter's disappointing Netflix subscriber figures. Does the company have a pricing problem?

Image source: Getty Images

Source Fool.com

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