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Does an Apple Search Engine Make Sense?

TheMotleyFool

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"I think their search engine is the best," Apple (NASDAQ: AAPL) CEO Tim Cook said nearly two years ago when asked about Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google's controversial role as the default search provider in Apple products. The long-standing arrangement, which dates to 2005, wasn't always so controversial, but recent antitrust scrutiny of major tech companies has shined a light on the far-reaching implications of the partnership -- and how critical it is to Google's traffic.

With risks around the deal intensifying, it comes as little surprise that Apple is exploring the alternative option of creating its own search engine.

Image source: Apple.

Source Fool.com

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