Don't Sweat NBC's Decision to Cut Back on Television Ad Inventory
The knee-jerk reaction from Comcast (NASDAQ: CMCSA) shareholders could easily be one rooted in concern. The company's television presence, primarily NBC, is reducing the total number of television commercials it airs in order to make more room for coronavirus coverage. But the network may not be reverting back to its old ad load once the pandemic is in the past.
Linda Yaccarino, chairman of NBCUniversal's advertising and partnerships, explained in a message penned earlier this week that the COVID-19 outbreak had merely accelerated plans to do much of what's now being done. That includes fewer TV spots and more free tools for advertisers. Yaccarino didn't specify exactly how much less ad space would be available, but it's alarming all the same.
Investors need not worry about it too much, though, for a handful of reasons.
Source Fool.com
