DraftKings Inks a Long-Term Deal With Turner Sports
Digital sportsbook operator and fantasy sports company DraftKings (NASDAQ: DKNG) announced in a press release Thursday morning it has minted a new deal with Turner Sports, a subsidiary of AT&T's (NYSE: T) WarnerMedia. The multi-year pact grants DraftKings exclusive rights to present its fantasy sports content and sports betting on specified television broadcasts of Turner Sports and Bleacher Report.
Fantasy statistics, sports gambling odds, alerts, and "custom content" are some of the DraftKings material that will appear on screen as a result of the deal. Turner Sports Executive Vice President Will Funk provided some background information on what the sports broadcaster expects to get out of the deal: "Sports betting helps to drive engagement, increased time spent viewing and audience scale," he said.
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Source Fool.com
