Duolingo's Secret Marketing Sauce: That TikTok Account Is Based
Language-learning expert Duolingo (NASDAQ: DUOL) crushed Wall Street's expectations two weeks ago. There were many reasons behind Duolingo's analyst-stumping performance, but one advantage stood out above the rest.
The company's official TikTok channel dares to take some risks, and the kids are connecting to that entertaining resource. As the kids say nowadays. Duolingo's TikTok account is totally based.
Fourth-quarter sales rose 51% year over year to $73 million, while net losses came in at $0.46 per share. Your average analyst would have settled for a loss of $0.68 per share on revenue of $69 million. That's a stellar performance.
Source Fool.com
