Etsy Aims to Help Sellers Through Coronavirus with $5 Million in Ads, Plus Billing Deferments
The artists and creators on Etsy Inc.'s (NASDAQ: ETSY) famous e-commerce website have suffered from drops in purchases since the coronavirus outbreak began in the U.S., and today the company announced a marketing push to help its troubled sellers. The main feature of the package is a $5 million allotment to marketing, which will be spent over the course of the coming month to drive more traffic to the site.
Image source: Etsy Inc.
CEO Josh Silverman says that the step is intended to help small businesses on Etsy, which are particularly vulnerable to the COVID-19 downturn. The money is destined for the Offsite Ads program, which enables Etsy's 2 million individual sellers to advertise on multiple social media and search engine platforms without an upfront payment. Sites featured in the program include Bing, Google, Pinterest, Instagram, and Facebook.
Source Fool.com
