Even a Cyberattack Couldn't Derail Clorox's New and Improved Products
You've likely bought one of Clorox's (NYSE: CLX) many products, which range from bleach to salad dressing to charcoal. But the truth is that you bought that product from a store, not from Clorox itself. And that's an important nuance that a recent cyberattack at the company brought to the fore. Here's what you need to know.
Consumer staples companies like Clorox are often viewed as backing the brands they sell in a sort of direct relationship with the consumer. After all, Clorox runs ads that push consumers into stores to buy its products. But the connection isn't direct at all. Clorox is actually selling its products to a retailer and the retailer sells them to consumers. This distinction is more significant than you may think.
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Source Fool.com
Clorox Co. Stock
Currently there is a rather negative sentiment for Clorox Co. with 3 Buy predictions and 14 Sell predictions..
With a target price of 121 € there is a slightly negative potential of -2.42% for Clorox Co. compared to the current price of 124.0 €.
