Facebook Gears Up for a Big Augmented Reality Push in 2021
Facebook (NASDAQ: FB) held its annual conference dedicated to augmented reality (AR) and virtual reality (VR) on Sep. 16, and the company signaled some big moves on the horizon.
For starters, Facebook renamed its AR and VR conference from Oculus Connect to Facebook Connect -- signaling greater focus on augmented reality technologies and a cross-brand strategy that will see the technology company partnering with leading eyewear names.
Facebook has signed a partnership with Ray-Ban to debut an introductory smart glasses line next year, and signs point to a big push in AR in the near future. Full-featured augmented reality glasses still look to be further out in the release pipeline, but the social media giant's employees are already testing AR glasses technology, and augmented reality could turn into a big growth driver for the company.
Source Fool.com
