Facebook Inc Is Gunning for YouTube, not TV
When social media giant Facebook (NASDAQ: FB) announced it would debut a hub for original video content, much ink was spilled that the company was preparing for an all-out assault on television. This would be an easy conclusion to draw since the platform, called Watch, would feature programs that will appeal to a wide variety of its users, including live sports, cooking shows, and children's programming.
While there's always potential for quality content to lure viewers away from live TV, it's more likely that the company is pursuing a much broader strategy as it launches a video platform. Facebook likely has one competitor in mind -- YouTube, a subsidiary of Alphabet's (NASDAQ: GOOGL) (NASDAQ: GOOG) Google, and Facebook's most direct competitor in the online advertising space.
Facebook Watch has its sights set on YouTube. Image source: Facebook.
Source: Fool.com
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