Facebook Is on a Collision Course With Shopify
Facebook's (NASDAQ: FB) core business has always been advertising. The company sells highly targeted ads alongside user-generated content to its audience of nearly half of the world. It's a great business model and one that just brought in more than $12 billion in operating income in its second quarter.
Now, Facebook is thinking beyond ads. Apple's app-tracking transparency initiative has made tracking more difficult for Facebook and its advertisers, adding incentives for the company to expand beyond ads.
CEO Mark Zuckerberg spent much of his time on the recent earnings call talking about the company's push with creators, commerce, and the next computing platform, which he dubbed the metaverse. Of those three growth areas, commerce is the most logical extension for Facebook's business.
Source Fool.com
