Facebook and Google Are No Threat to Pinterest
Pinterest (NYSE: PINS) has released several updates to its shopping features over the last couple of months. Pinners -- what Pinterest calls its users -- can now find products based on pins they've saved to boards, new searches, and even by taking a new photo in its Lens camera. It's creating style guides based on common search terms, artificial intelligence, and its deep catalog of images to recommend trending styles. It also partnered with Shopify to enable merchants to easily import their catalogs to Pinterest and create shoppable pins. And it partnered with publishers and personalities to curate products.
Pinterest wants to make shopping in its app "like flipping through the pages of your favorite catalog that feels handpicked for you."
With e-commerce sales accelerating amid stay-at-home orders during the coronavirus pandemic, Pinterest isn't the only company vying for business from both shoppers and merchants. Facebook (NASDAQ: FB) launched Shops last month, and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google reworked its Shopping tab to primarily feature free listings instead of paid ads in April with the goal of providing more engaging search results.
Source Fool.com
