For Home Depot's Online Business, It Was Black Friday Nearly Every Day in April
Home Depot (NYSE: HD) recently announced surprisingly strong first-quarter results that cemented its status as an essential retailer through the pandemic. The home-improvement giant doubled its growth rate from the prior quarter despite having canceled its spring selling promotion to limit customer traffic for social distancing reasons.
That scrapped promotion removed the "Spring Black Friday" event that is consistently one of the retailer's biggest annual sales draws. Yet its online business picked up the slack in the quarter and delivered even bigger traffic figures through the entire month of April.
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Source Fool.com
