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Ford's First-Quarter Sales Fell 12.5%; Rougher Waters Lie Ahead


Ford Motor (NYSE: F) said that its U.S. sales fell 12.5% in the first quarter from a year ago, after the novel coronavirus outbreak brought production and sales to a near-halt in mid-March. 

Ford's Q1 sales report offers only a hint of what's to come, of course. With production halted and many U.S. dealers closed, it's nearly certain that U.S. auto sales in April will be only a fraction of April 2019's total. 

We're in a different world right now. But for Ford investors, and auto investors generally, it's worth taking a look at the trends that were unfolding in the company's sales before the coronavirus broke out in the U.S. 

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Source Fool.com

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