Forget Bikes and Treadmills -- Peloton's Future Depends on This
What's one key difference between data and traditional commodities like oil, natural gas, and gold? Unlike these natural resources, data is infinite. This is a critical thing to keep in mind as the global economy continues to go digital.
Peloton (NASDAQ: PTON), the $35 billion home-fitness disruptor, collects troves of data from its 3.1 million members, of which 1.1 million are connected fitness subscribers (they purchased a piece of Peloton equipment and pay the $39 monthly fee).
Subscription-based businesses, adored by investors because of their recurring revenue streams, rely on maintaining a relationship with their users. What they do with all the data they amass ultimately determines their long-term success. Peloton is no different.
Source Fool.com
