GM to Launch Car Insurance Business Using OnStar Data
General Motors (NYSE: GM) announced today that it will offer car insurance via its OnStar brand, which will provide customized rates based on the customer's individual driving habits. OnStar is standard on all GM cars sold in North America, giving the company unprecedented insight into customer driving behavior. The offering will digitally track user's driving practices, setting rates based on these and other factors.
The company said it will provide "a secure, fair, personalized, and easy-to-use digital insurance experience for drivers." GM will also offer discounts to OnStar connected-services subscribers. The company will provide proactive recommendations to customers to help promote safer driving habits that, if followed, could ultimately result in lower rates.
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Source Fool.com
