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GameStop's Partnership With Microsoft Still Doesn't Solve Its Biggest Problem


Regular patrons of video game retailer GameStop (NYSE: GME) may soon notice changes for the better. On Oct. 8, the company announced a new partnership with software giant Microsoft (NASDAQ: MSFT) that will improve the chain's in-store tech. Among the impending upgrades are a better look at systemwide inventory, deeper insights about each customer, and a tablet computer that store associates can carry with them away from the cash register.

It's a solid set of improvements, but they still won't change what's ultimately working against GameStop. The video game business is increasingly moving away from cartridges and discs and moving toward game downloads that make brick-and-mortar retailers an unnecessary middleman.

Image source: Getty Images.

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Source Fool.com

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