Good News for Amazon: Advertisers Are Spending More Online
It may be a curious phenomenon that Amazon (NASDAQ: AMZN) is happy about increasing ad spending, but it's true. Over the past few years, Amazon has built itself into an advertising giant. The company is generating an increasing share of its revenue from advertising, and since that revenue tends to be more profitable than the overall business, it's become an essential element.
For that reason, Amazon and its stockholders must be thrilled with a recent Wall Street Journal article that highlights advertisers are spending much more online this year.
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Source Fool.com
