Google Finally Drops Its Cut of Subscriptions Fees, Matching Apple
It's now been over a year since Apple (NASDAQ: AAPL) reduced its cut of in-app subscriptions. The Mac maker announced the change way back in the summer of 2016, where its traditional 30% cut would drop to 15% after the first year, encouraging third-party developers and services to nurture long-term relationships with customers.
At the same time, 30% is a lot to ask for when it comes to ongoing subscriptions where Apple does very little beyond operating the App Store. Apple's cut was so high that it could even be prohibitively expensive for smaller players, and changing the revenue-sharing model was welcome news for the platform. I still suspect that some prominent third-party services may have been able to score discounted deals prior to the broader policy change, but that theory is kind of moot at this point.
Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google has just finally announced that it is adopting an identical policy for the Play Store, according to The Verge.
Source: Fool.com
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