Google Is About to Step Into Physical Retail
![Google Is About to Step Into Physical Retail Google Is About to Step Into Physical Retail](http://g.foolcdn.com/editorial/images/459746/pixel-2.png)
Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google has dabbled in physical retail before, but not like this.
In 2015, the search giant opened its first store-within-a-store locations, mostly inside of big-box retailers. Last year, Google opened its first Google Shop, a pop-up shop in New York City that was primarily intended as a way for consumers to experience the first-generation Pixel and the other hardware products that were unveiled alongside the handset, but they couldn't actually purchase products there; customers still had to buy online.
Pixel 2 and Pixel 2 XL. Image source: Google.
Source: Fool.com
Alphabet Inc. A Stock
The stock is an absolute favorite of our community with 96 Buy predictions and no Sell predictions.
As a result the target price of 180 € shows a positive potential of 21.82% compared to the current price of 147.76 € for Alphabet Inc. A.