Google's YouTube Walks Back Its Ban on Coronavirus Video Ads
Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube is doing an about-face and will now allow ads to run alongside coronavirus videos.
YouTube's CEO Susan Wojcicki said in a blog post it will begin allowing some creators to monetize coronavirus related content. Up until yesterday, YouTube had placed coronavirus videos in its sensitive events policy. Under that rule, ads can't run alongside the video if it has even one mention of coronavirus. The policy was designed to be used for the short term such as following a natural disaster, Wojcicki said.
"It's becoming clear this issue is now an ongoing and important part of everyday conversation, and we want to make sure news organizations and creators can continue producing quality videos in a sustainable way," wrote Wojcicki.
Source Fool.com